Draft Kings, who has become a leader in the Sports betting industry, has announced a multi-year deal with The Volume. The sportsbook will become the presenting sponsor of all of The Volume’s podcast and video content.
The DraftKings logo and company advertising messages will be featured on Volume content immediately. DraftKings will also create new content under the Volume banner.
“Colin Cowherd has long been an influential voice in sports media,” said Stephanie Sherman, Chief Marketing Officer, DraftKings. “As we continue to grow our content portfolio, we look forward to establishing a strong collaboration with the talented roster at The Volume.”
The deal is reportedly a multi-year multi-million dollar partnership. No official numbers have been announced.
“During our first two years, we’ve seen The Volume grow from a podcast start-up to a media network featuring some of the most interesting voices in sports,” Cowherd said. “We’re thrilled to work with the team at DraftKings. They share our vision to empower talented people to do the shows however they want to do them.”
Draft Kings has deals with the NFL, NBA, NHL, PGA Tour and UFC. All of which have announced Draft Kings as their official betting partner. The Volume, most notably known for media personality Colin Cowherd, has been around since Feb. 1, 2021. Partnering with iHeartRadio, Cowherd produced his own show to produce his own content and host guests.
As The Volume continues to grow, the partnership with Draft Kings is a huge step. In the future, DraftKings will look to partner with more shows on the air like Cowherds, but now, they’re staying aggressive in looking for more deals.
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