As we head into the fourth year in the history of Fantom Sports, we are happy to announce our new logo. It marks an exciting milestone for the ongoing evolution of the company.
Over the past three years, the Sports Business has expanded and changed. The new year marks a perfect time to adapt. Our logo has been changed to better represent who we are and to represent our dynamic future.
For almost two years, the old logo did a great job of representing what Fantom Sports was about, but it’s time to move forward with a new logo.
After careful consideration, we chose a new logo that reflects a more modern look to convey our mission and orientation for growth, while also building a reputation within the Sports Industry! We are committed to innovation, expansion and an improved experience. The logo encapsulates our core values and aligns perfectly with our vision for the future. It symbolizes our pursuit of excellence and our drive to provide the best for sports fans across the globe.
Find out what is the meaning and message of our new logo:
In logo design, both letters and shapes have a symbolic meaning as well as colors. The logo of “Fantom Sports Industries” is designed specifically to reflect the nature of our stand and perspective in the industry.
Fantom and Smoke: A fantom is a universal symbol for a ghost or shadow. Which is where we believe Champions are made. You can’t become a champ overnight, it takes a ton of work to get there. Our goal is to create the best sports content for all sports fans. The smoke represents the shadows that the Fantom is coming out of.
Letters (FS): The interpretation of the letters is typically and directly linked to what they stand for. If “FS” is an abbreviation for the network’s name, it serves as a quick, recognizable reference to the network itself. The meaning is inferred from the words these letters represent: “Fantom Sports”. In a more abstract sense, having the company’s initials at the center of the logo (especially within the fantom) suggests that whatever “FS” stands for it’s at the heart of what we do and our core values.
Colors: The colors of a logo play a psychological role in what a company represents. Colors evoke various meanings and can be interpreted in many ways. Here’s a brief analysis of what the colors in our logo signify:
Light Blue: Any shade of Blue is commonly associated with trust, reliability, and professionalism. In our context, the light blue also represents both a calming and energetic vibe. The color represents our openness to communication and cooperation. Over the past three years, we have built a reliable and professional environment where fans can come to read content on their teams.
Black and Grey: Black is the darkest pigment on a color wheel. In our context, it represents the shadows in which Champions are created. Grey is an alternative color that helps make the other colors pop. These colors serve to highlight the dynamic and proactive nature of our network.
New Design on the Corporate Website
Along with introducing a new logo, Fantom Sports is excited to revamp the website. We believe that it will create a modern, clean, and organized layout to provide sports fans with content quickly and easily. The design will enhance our ability to learn, grow, and connect.
The operations of the website will not change. We invite you to join us in celebrating this milestone. Please like, comment, and share your thoughts on our new logo. Your feedback is invaluable, and we appreciate your engagement as we embrace this exciting change together.
TL//DR: Fantom Sports Releases New Logo For 2024
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